RSPCA TV Advertising

Have you seen our TV adverts?

Have you seen The Biggest Animal Rescue ad on TV? This TV ad is part of a wider, co-ordinated campaign, featuring direct mail appeals, banner ads on the internet and a special microsite, www.rspca-biggestanimalrescue.org.uk.

It features Tim Wass, RSPCA Chief Superintendent, making a heartfelt appeal for donations – to help us cope with our hugely increased caseload. Tim declared: "I don’t intend to let one animal down and I’m sure that you don’t either… whatever you can give will help."

A great way to reach a wide audience

TV is a highly effective way of informing the public about animal welfare issues. Around 95% of viewers who respond to TV ads do so within seconds of transmission.

Our TV ads are often shown on daytime TV or satellite channels – cheaper than prime-time TV. And when we film the ads, production costs are kept to a minimum. Stars like Simon Cowell and Fearne Cotton have generously donated their time for free.

Home For Life

TV ads also raise awareness of the RSPCA’s work. Recently we ran a successful TV ad to publicise our Home for Life service. This free service gives pet-owners the reassurance that, if they should pass away, their pet will be looked after by the RSPCA and, if possible, rehomed. All they need to do is assign the pet to the RSPCA in their Will.

Like The Biggest Animal Rescue, Home For Life was a major campaign featuring press advertising, direct mail and a website, www.homeforlife.org.uk. We hope it will also encourage people to consider making a gift to the RSPCA in their Will.

We often use TV ads to highlight animal cruelty issues we think you should know about. So watch out for us on the TV – and phone in to help if you can!