RSPCA - face to face fundraising

Face to face fundraising

Face to face or ‘street’ fundraising is a bit like Marmite. People either love it or hate it. But for the RSPCA, it has proved to be an exciting and cost-effective way of recruiting new supporters.
Our professional fundraisers work in teams, approaching people on the streets in town centres across the UK. Their aim is to raise awareness of the RSPCA and get people to sign up for a regular donation.
Talking to our generation: a great way to recruit young supporters

Each year new donors are recruited on the streets, they often tend to be people in their 20s and 30s, who have never given to charity on a regular basis before.
These people don’t tend to give to traditional appeals, but respond well to a face-to-face approach from our fundraisers, usually aged between 18-30. So street fundraising is getting a whole new generation involved with animal welfare!
A strict code of conduct

“What if a face-to-face fundraiser makes me feel pressurised?” Short answer: they shouldn’t.

Like our door-to-door fundraisers, our face-to-face teams are governed by a very strict code of conduct which expressly prevents them from harassing passers-by.
A genuine RSPCA street fundraiser will be polite and respectful towards you, whether or not you want to talk. They’ll be wearing a blue jacket with the RSPCA logo printed on it in white. They’ll also have an ID badge which shows their photograph, their fundraiser ID number, our registered charity number and the name of the fundraising agency.
Face-to-face fundraising raises millions of pounds in valuable donations for the RSPCA every year and has brought us a new generation of supporters. So, although not everyone loves it, it has proved to be a wonderful way of helping unloved animals.